Meals on Wheels Camden

Newspaper Ad

Meals on Wheels Camden was undergoing a shift from using its localised, self-created branding, to adopting the national style guide for Meals on Wheels. During this transition, that involved creating a range of promotional material and signage, we were asked to whip up a newspaper ad for a topical feature.

This is an example of working creatively while sticking to an existing brand style guide. We used the prescribed grid photo layout along with the official brand colours to create this professional and contemporary looking newspaper advertisement.