Representatives from local businesses all gather in Bowral to discuss the latest information and news related to workplace safety. One of the members approached MAAD Creative to brand the group and complete a few other tasks.
The client described certain design elements they were looking for in their logo design. We wanted to represent industry with the iconography of nuts, bolts or cogs in reference to manufacturing and production. The client also commented about the business landscape in the local area, saying that many people have country origins and have conservative taste.
We created a unique logo that shows Southern Highlands (the green hills and the yellow sky) at the centre of production and safety (inside the cog). The logo has a familiar colour palette to the official Southern Highlands NSW logo, shown below.